TopGolf-The Colony earns another award

The city’s partnership with one of the nation’s premier entertainment and dining venues has again been honored by the business media with an annual award.

On a night that featured dignitaries from the city of Dallas, the George W. Bush Presidential Center, and the Dallas Cowboys, The Colony’s own TopGolf facility was recognized as the Dallas Business Journal’s Best Retail/Restaurant Deal for 2013.

The award was presented during the Dallas Business Journal’s 22nd annual Best Real Estate Deal of the Year Awards on April 29 at The Ritz-Carlton in Dallas.
Diane Baxter, Director of Communications and Tourism for the City of The Colony, said the city was proud to partner with TopGolf and excited to see a member of the local business community be honored alongside the best of the best in Dallas-Fort Worth.

“The leadership at both City Hall and the Economic Development Corporation were very aware that TopGolf would be a fantastic addition to our community and draw visitors from all over the Metroplex,” she said. “Continued recognition by the region’s business analysts goes to show this deal was a hole-in-one.”

The award comes on the heels of TopGolf-The Colony being recognized by D CEO Magazine in March as the Best Retail Deal of 2013.

For more information, contact visit www.topgolf.com/us/the-colony and www.bizjournals.com.

TopGolf – The Colony awarded Retail Project of the Year from D CEO Magazine’s Commercial Real Estate Program for 2014!

D CEO magazine’s Commercial Real Estate Awards program for 2014 chose TopGolf, The Colony as the winner in the Best Retail Project category.

With business booming at its two other North Texas locations, TopGolf began looking for a third site in 2012. It tapped Luke Wilson and Terry Syler of The Retail Connection to help. The brokers evaluated 15 locations, culling through piles of market statistics and demographics. The trick was to find something in the northern path of growth, but not so close as to cannibalize TopGolf’s existing facility in Allen.

Negotiations were underway on a site when TopGolf hired a new real estate director, Zach Shor. The search ultimately was refocused to the State Highway 121 corridor, particularly a stretch near where Nebraska Furniture Mart’s massive DFW store is under construction. The Colony stepped forward with a compelling incentives package, and a decision was made.

Shor says working with The Colony was a breeze. “If I could copy and paste them all over the country, I’d do it,” he says. “They’re incredibly easy to work with and a very fun group. I’m in 40 markets, and they are atypical.”

TopGolf’s venue in The Colony—its new prototype—opened in November 2013, and performance is already exceeding expectations. Along with Nebraska Furniture Mart, TopGolf is helping to create a brand new retail trade area, Shor says: “The whole area is just continuing to grow, and can only get better.”

Read the full article online at dmagazine.com.